Thai fashion has taken a bold step onto the global stage as Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, a celebrated designer and creative force behind the SIRIVANNAVARI brand, opens a pop-up store in the heart of Paris. Housed within the historic Galeries Lafayette department store on Boulevard Haussmann, this temporary retail space, which launched on May 12, 2025, marks a significant milestone in the brand’s international journey following acclaimed showcases at Paris Fashion Week.
Running until May 27, 2025, the pop-up offers a curated selection of the Spring/Summer 2025 collections for menswear and womenswear, alongside accessories that blend Thai cultural influences with contemporary design. For fashion enthusiasts and Parisian shoppers alike, it represents a unique opportunity to experience a brand that has steadily gained recognition for its innovative approach and royal heritage.
A Fusion of Heritage and Modernity
The SIRIVANNAVARI pop-up at Galeries Lafayette is more than just a retail space; it’s a visual statement of the brand’s aesthetic philosophy. The store’s design, featuring clean lines, transparent Perspex, and stainless steel structures, mirrors the Spring/Summer 2025 collection’s theme of balancing delicacy with strength. This interplay is evident in the womenswear line, which includes tailored blazers, light summer prints in pastel hues, an off-the-shoulder jumpsuit, and sheer dresses and jackets in subtle grey and pink tones. A standout piece, a draped jersey bandeau top inspired by traditional Thai dress, showcases the designer’s knack for weaving cultural motifs into modern silhouettes. 
The menswear collection, meanwhile, leans into understated elegance with linen, cotton, and chiffon shirts in muted tones. Highlights include safari jackets and a signature asymmetric double-breasted linen blazer, reflecting a rugged yet refined sensibility. Accessories, such as Italian-made calf leather bags ranging from practical drawstring designs to formal clutches, and footwear like mesh and leather mules, round out the offerings. Freeform costume jewelry adds a playful touch, completing a collection that feels both accessible and aspirational.
A Royal Vision on the Global Stage
Princess Sirivannavari, who serves as the Creative Director of her eponymous label, has long been a prominent figure in Thailand’s creative landscape. Her presence at the pop-up’s opening event drew significant attention, with international fashion publications such as WWD and ELLE securing interviews. While specific comments from these discussions have not been publicly released at the time of writing, her vision for the brand as a bridge between Thai craftsmanship and global trends is evident in every piece on display.
The decision to establish a presence at Galeries Lafayette, a Parisian institution synonymous with luxury and style, underscores the brand’s ambition. Paris Fashion Week has already provided a platform for SIRIVANNAVARI to captivate international audiences over several seasons, and this pop-up store builds on that momentum, offering a tangible space for consumers to engage with the collections. It’s a strategic move, placing the brand in one of the world’s fashion capitals at a time when interest in diverse, culturally rich design is on the rise.
Thailand’s Growing Influence in Fashion
The launch also speaks to a broader trend of Thai designers gaining recognition beyond national borders. Thailand’s fashion industry, often rooted in intricate textiles and traditional craftsmanship, is increasingly finding its place in the global market. Brands like SIRIVANNAVARI, with royal backing and a clear creative vision, are helping to elevate the country’s profile, showcasing a blend of heritage and innovation that resonates with international audiences.
For Parisians and tourists wandering the aisles of Galeries Lafayette, the SIRIVANNAVARI pop-up offers a glimpse into this evolving narrative. It’s a small but significant step, not just for the brand, but for Thai fashion as a whole. Shoppers have until May 27, 2025, to explore the collections, and if the buzz surrounding the opening is any indication, the space will draw crowds eager to discover a new perspective on style.
A Moment of Cultural Exchange
As the pop-up continues its limited run, it stands as a symbol of cultural exchange, bringing a slice of Thailand’s creative spirit to Paris. Whether it’s the delicate nod to traditional dress in a bandeau top or the modern edge of an asymmetric blazer, SIRIVANNAVARI’s designs invite curiosity and appreciation. For now, the fashion world watches as this Thai royal designer carves out her space in one of the industry’s most iconic venues, leaving many to wonder what bold moves might come next.
