In a vibrant display of culture and hospitality, Hanoi has taken center stage at Expo 2025 in Osaka, Japan, with the launch of ‘Hanoi Tourism Days.’ Under the theme “Hanoi: A Safe – Friendly – High-Quality – Attractive Destination” the event, which kicked off on Saturday, showcases the Vietnamese capital’s unique blend of rich heritage, modern dynamism, and warm welcome. This strategic participation not only elevates Hanoi’s global tourism profile but also strengthens the deep cultural and economic ties between Vietnam and Japan, positioning the city as a must-visit destination for international travelers.
A Growing Bond with Japan
Hanoi’s presence at Expo 2025 is more than a promotional event; it is a testament to the enduring partnership between Vietnam and Japan, particularly with Osaka, a key sister city. Over the years, the two cities have nurtured cooperation across tourism, business, education, and cultural exchanges. The Hanoi Department of Tourism, in collaboration with the Vietnam Exhibition House, has seized this opportunity to highlight the city’s appeal to Japanese visitors, who have shown growing interest in exploring Vietnam’s capital.
In 2024 alone, around 270,000 Japanese tourists visited Hanoi, drawn by its historical landmarks, cultural depth, and modern attractions. This diverse group includes students, business travelers, middle-aged and elderly vacationers, and participants in MICE (meetings, incentives, conferences, and exhibitions) events. The figures reflect Hanoi’s broad appeal across different demographics, cementing its status as a versatile destination that caters to varied interests. 
The Vietnamese Consul General in Osaka, Ngo Trinh Ha, emphasized the strong bilateral relationship during the event, noting Japan’s role as one of Vietnam’s most significant tourism partners. This connection extends beyond visitor numbers to include shared initiatives in heritage preservation, education, and cultural understanding. ‘Hanoi Tourism Days’ serves as a platform to deepen these ties, fostering sustainable tourism cooperation that benefits both nations.
A Feast for the Senses
At the heart of the Hanoi Tourism Days program are captivating visual displays and interactive experiences designed to immerse Japanese visitors in the city’s charm. Stunning photographs of Hanoi’s landscapes—from the serene Hoan Kiem Lake to the bustling Old Quarter—offer a glimpse of its beauty. Historical landmarks like the Temple of Literature and vibrant cultural scenes are showcased, painting a picture of a city where tradition and modernity coexist harmoniously.
Beyond visuals, the event brings Hanoi’s traditions to life through culinary demonstrations. Visitors have the chance to witness the delicate art of lotus tea-making, a centuries-old practice that reflects the city’s refined cultural heritage. Tasting Hanoi’s signature teas, attendees experience a direct connection to its history and hospitality. These interactive elements are complemented by a range of cultural activities, engaging the audience and providing an authentic taste of Vietnamese life.
Adding to the allure, the Hanoi Department of Tourism presented an array of distinctive souvenirs that embody the city’s artisanal prowess. Handwoven silk scarves, intricate bamboo dragonflies, traditional Bat Trang ceramics, and detailed lacquer paintings were among the items displayed. These gifts, symbolizing Hanoi’s craftsmanship, offer Japanese visitors a tangible piece of the city’s culture to take home, reinforcing the personal connection forged through the event.
Building Bridges Through Tourism
The Expo 2025 event is not just a celebration of Hanoi’s appeal but also a strategic opportunity for networking and collaboration. Representatives from Vietnamese and Japanese tourism businesses gathered to explore potential partnerships, discussing the development of new tour routes linking Hanoi with major Japanese cities. Such initiatives promise to enhance connectivity, offering travelers more diverse and inclusive experiences while boosting visitor numbers for both destinations.
This exchange of ideas underscores Hanoi’s commitment to sustainable tourism growth. By fostering long-term cooperation with Osaka and other Japanese regions, the city aims to create lasting relationships that benefit local communities and international visitors alike. The event highlights Hanoi’s rising international profile, positioning it as a destination that combines historical richness with a forward-looking vision.
A City of Peace and Creativity
Hanoi’s participation in Expo 2025 goes beyond tourism promotion; it is a cultural bridge that fosters mutual understanding between Vietnam and Japan. By presenting itself as a city of peace and creativity, Hanoi invites the world to explore its unique offerings. The event’s theme resonates deeply in a global context where travelers seek safe, high-quality destinations that offer both adventure and tranquility.
For Japanese tourists, Hanoi represents a compelling blend of the familiar and the exotic. Its long-standing relationship with Japan, rooted in shared values and mutual respect, makes it an accessible yet intriguing destination. Whether drawn by the promise of historical exploration, cultural immersion, or modern vibrancy, visitors find in Hanoi a city that welcomes them with open arms.
As the Hanoi Tourism Days event unfolds at Expo 2025, it marks a significant step in the city’s journey to becoming a global tourism hub. The collaboration between Vietnamese and Japanese stakeholders promises new avenues for growth, ensuring that the cultural and economic bonds between the two nations continue to flourish. For now, Hanoi stands proud in Osaka, a beacon of Vietnam’s heritage and hospitality, inviting the world to discover its timeless charm.
